Bane Marketing & Communications is not a marcom or advertising agency. Rather than continually pursuing new business, Marc will only handle a select group of clients at any one time, and personally writes all marketing materials and campaigns. He works with your own designers or his network of reasonably-priced designers and other marketing support vendors who bill independently. Bane Marketing adds no markups or commissions from vendors or media.
Marcom and ad Agencies receive commissions from media owners for placing your ads and promotions. Same goes for production costs such as printing and graphic design. Agencies typically markup productions costs as much as 15-20% or more. All these commissions and mark-up mean that there is a direct relationship between the volume of ad placements and printing and the profits the agency makes on your account. That is a serious conflict of interest that lowers the value of your marketing budget, and many clients fail to take this into consideration.
Agencies also have overhead that you pay for — Account Execs. Account Supervisors, Account Managers, Copywriters, Creative Directors, and accounting staff. These agency staffers, as well as a host of administrative costs, are factored right into your invoice. When you finally get your bill, you might wonder if the agency put most of its creative talent in the billing department.
One Flat Monthly Fee Adds a Talented Member to Your Go-To-Market Team
Bane Marketing offers its services for a flat monthly fee, calculated on the projected volume of your marketing activities. Marc Bane becomes a member of your marketing or management team, and you have virtually unlimited access to his marketing management skills and creative talent. If the level of marketing activity changes significantly from projected levels, fees can be adjusted accordingly with the written permission of both parties. If at any time the client is not completely satisfied with the level of quality or service, our contractor agreements are cancelable with 30 days notice, eliminating all risk.
There are no commissions and no markups on production. If third party designers or printers are used, these suppliers will bill your company directly. Marc receives no sales commissions of any kind. Marc is happy to work with existing design/production vendors or will offer its own network of proven suppliers. And because of the long-standing relationships with these suppliers, and the fact they never have to add sales commissions, the prices they offer are extremely hard to beat.
All Creative Concept and Copywriting Done Personally by Marc Bane
Most importantly of all, Marc does all creative concept, copywriting, and project management. It’s all included on the monthly fee, whether you do one campaign or twenty. That’s why Marc can typically create an ad or direct marketing program for a fraction of what an agency would charge. And because your management interfaces directly with the ultimate copywriter who knows your company and your industry, your marketing campaigns are not only better, they are created and executed in a fraction of the time. Bane can often launch a major new campaign in less than a few weeks as opposed to the several or more months it takes the typical company to execute this process. And that means faster market entry, faster brand building, faster growth in the sales pipeline and faster ROI.