About Bane Marketing & Communications

For more than 30 years, Marc Bane has been helping companies in startup to post IPO position their products, build their brands, attract investors, and grow their sales pipelines. Marc has established a reputation for excellence in the design and execution of results-oriented marketing communications programs that help companies build both mindshare and market share.

Marc specializes in Energy Technology and Services, Cleantech, and Enterprise Software. He is retained by a variety of technology companies and organizations to design and execute their marketing and communications programs. Marc’s ability to uniquely position a company’s product or service and articulate its value proposition has resulted in numerous industry awards of recognition for his clients, including: The Wall Street Journal Technology Innovation of the Year Award in Energy, Platts Global Energy Award; Power & Gas Marketing Premium Product Award, Frost & Sullivan Technology Innovation of the Year Award, Energy Central “Knowledge 2000” CIO of the year Award, Platts Award for Excellence in Sustainable Technology and numerous technology awards in the financial services industry. Marc is an accomplished advertising and direct marketing copywriter, business journalist, and editor. His considerable marketing experience and hands on skill set allows him to offer affordable,  high quality marketing communications programs that would often be beyond the budget limitations of early-stage  and smaller companies.

30 Years of Experience – 30 Years of Results

Marc was formerly Vice President of Global Marketing at Excelergy Corporation (acquired by Nexant), a leading supplier of software solutions for energy billing, trading and transaction management. Prior to Excelergy, he served as Senior Vice President of Corporate Marketing at Caminus Corporation (acquired by Sungard Energy Systems), where he clearly established the company as the leading provider of energy trading and risk management systems and services. Marc was Vice President of Corporate Marketing at SS&C Technologies, a leading institutional investment management software vendor, and Director of Marketing Communications at Information Builders, where he created and managed the software industry’s seventh largest print advertising campaign, and one of the industry’s most successful sales seminar and lead generation programs. Marc also served as Marketing Communications Director at Computron Technologies where he helped launch and brand the company’s financial applications integrated with on-line imaging technology.

Marc is an accomplished advertising/direct mail copywriter, business journalist and editor. Early in his career, he became Editor-in-Chief of “Chemical Purchasing” magazine, a major chemical industry trade journal. Marc spent five years as President and Creative Director of BJ&R Communications, a full service marketing communications agency in New York City, where he created marketing and PR programs for  more than 20 accounts in the information technology and chemical process industries, and served simultaneously as Managing Editor of “Chemical Marketing and Management” magazine, the quarterly publication of the Chemical Marketing Research Association.

Marc’s advertising programs have earned top honors in the trade press readership polls including a ComputerWorld ad that drew more than 4,000 lead inquiries in a single year, and a “Reader Survey Best Ad of the Year Award” in “Law and Order” magazine.”