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Articles

All articles written by Marc Bane, Bane Marketing & Communications

Succeed in Marketing ‘Green’
Succeed in Marketing 'Green' Marc Bane Special to the Worcester Business Journal Homes powered by sunlight, control systems that regulate every nuance of energy management, waste-conversion systems that turn trash and manure into clean electricity. What was "the stuff that dreams are made of" yesterday is so commonplace in today's green world that it's hard to tell the players without a scorecard. If you plan to compete, you've got to di [more]
Writing a Smarter Smart Grid Ad
By Marc Bane, Bane Marketing & Communications In the midst of the online advertising revolution, the full page print ad can still be one of the business-to-business marketer’s most valuable communications tools. Here’s the place where you own the page, you control the copy, you control the graphics, and you have about 75 to 250 of your own words to explain exactly what you offer and why it is so important to do business with you instea [more]
Marketing High-Ticket Products and Services? Rekindle the Power of Direct Mail!
(Part one of a two-part Article) By Marc Bane, Bane Marketing & Communications In an age when email can deliver low-cost distribution, near-instant delivery and tracking, and built-in prospect response mechanisms, it may be hard to imagine why anyone would want to sacrifice the time, money, and even some trees to market products using old fashioned, hard copy direct mail. Yet, if you're selling products and services where the average sa [more]
The Good, the Bad, and the Ugly of HTML Email Marketing
By Marc Bane, Bane Marketing & Communications Back in the .com days, it seemed that anyone who could learn a desktop design program was suddenly a "graphic designer." The result was a new genre of garish logos, and print ads that were impossible to focus on long enough to even care what they were peddling. Now, more and more people are learning to use simple tools to generate basic HTML designs, and almost all of the major email market [more]
PR Versus Paid Advertising: Getting the Most Bang for the Buck
By Marc Bane, Bane Marketing & Communications Not every company has the luxury of a big marketing budget, especially in a tough economy. That means making some careful choices about where to invest one's marketing dollars. Some executives looking to cut costs think the solution is to concentrate on PR and pull back on paid advertising vehicles such as print ads, banner ads, and paid direct email marketing. The usual rationalizations ar [more]

Client Testimonials

Trusted Advisor

Marc is a highly experienced corporate marketing and communications professional with the skills and talent to execute a wide range of quality marketing communications programs quickly and cost effectively.  But more than just his skills, Marc is a trusted advisor who placed the best interests of our company first.

– David Delasanta
Executive Vice President

ThermoEnergy Corp.
ThermoEnergy-6-16-10

 

 

 

Driving Force; Adjunct to our Executive Team

Marc is a seasoned marketing professional with an exceptional combination of energy knowledge, hands-on marketing skills, and creative talent. His marketing campaigns were the driving force behind our highly-successful “Build Our Brand” strategic business initiative. Marc is a team player, and we were proud to have his marketing leadership as an adjunct to our executive team.

-Michael Peterson
Former Managing Principal –
The Structure Group
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Builds Brands; Penetrates Markets

I’ve watched Marc work his magic at both GreenFuel Technologies and Excelergy Corp. I’ve never met anyone else who could penetrate a new market or build a brand faster.

-Cary Bullock
Former Chairman, CEO and Co-Founder
Excelergy Corporation
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Former CEO –
GreenFuel Technologies
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Exceptional Abilities

Marc’s exceptional ability to articulate the value proposition and vision of new technology is a valuable asset to any company looking to capture mindshare in the media and market share in the industry.

-Larry Dinkin
Board of Directors and Cofounder –
InEnTec LLC

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Quickly and Cost Effictively Launchs Quality Programs

“Having worked with Marc at several organizations over the past 20 years, I have always been impressed by how quickly and cost-effectively he can launch quality marketing programs.”

-Dr. E. Ted Prince
Founder and CEO –
Perth Leadership Institute

Builds Customers

Marc’s direct marketing support for the Information Builders sales seminar programs put our sales team face to face with more than 9,000 customers and prospects in a single year.

-Marc Koppelman
Former Director,
PC Software Sales –
Information Builders

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Ability to Simplify Complex Technology

Marc’s unique ability to present complex technology in simple and easily understood terms, combined with his talent at transforming product attributes into clearly defined benefits, quickly builds market visibility and generates sales leads.

-Martin K. Goldenblatt
Former Vice President Sales
Greenfuel Technologies

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Talented and Experienced

Marc not only has the experience to develop effective marketing strategies, he has the talent to execute them quickly and cost-effectively.

-Steve Swenke
Former President and CEO
Metrum Technologies

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Unquestinalble Difference in Quality

There is an unquestionable difference in the quality and effectiveness of your marketing campaigns when a professional like Marc is running the show.

-Chris Cazer
President –
Osprey Systems
Former CIO –
Excelergy Corporation
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Delivers Cost-Effective Results

Marc Bane is an excellent tactical and operational marketer of energy software and technology. He delivers cost-effective results by increasing brand awareness and a predisposition to a company’s value proposition.

-Kevin Monagle
Associate Partner, Energy & Utilities
IBM Global Business Services

Former Sr. VP and Founder
Excellergy Corp.
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